Technomic Consumer Research Illuminates Issues Behind Traffic Decline, Price Sensitivity

Chicago-based foodservice research firm Technomic Inc., part of Winsight Media, presented a webinar on consumer foodservice behavior April 25 that included a number of interesting insights. “The State of the Restaurant Guest,” based on data from Technomic’s giant Ignite consumer database (110,000) showed that a large part of the ongoing shortfall in customer traffic can…