NPD’s Chain Transaction Data Show Worrisome Pause, Food Occasions Shifted Dramatically in March-April

The weekly transactions data from 72 big chains being released by the NPD Group from its CREST Performance Alerts took a worrisome pause during the week ended June 21. After climbing steadily and gradually since bottoming out during the first half of April, transactions plateaued and actually fell slightly for QSRs. QSR transactions were 12%…