Mobile apps now account for six in 10 digital orders and restaurants control 70% of their own digital orders, according to new research from The NPD Group. Consumers use restaurant apps to access rewards programs and coupons, the research group said. Third-party apps, such as those from delivery services, booking or review sites, are used to see menus and check prices. Four of the Top 10 apps are third-party apps. NPD: Digital App Ordering Rises
NPD expects digital ordering to “remain an outside source of growth for the restaurant industry over the next few years, and operators who desire to grow need to embrace a digital strategy.”
