Market Trends Operator Trends The Ashton Report

Menu-Price Increases Ahead Of California Minimum-Wage Increase Cost Chain Operators Traffic, Reports Placer.ai

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Speaking of menu prices, we saw new data from Placer.ai, the research firm that tracks foot traffic at restaurants and other retail outlets, that shows chain operators who raised prices in anticipation of California’s 25% increase in the minimum wage lost customers. Placer data show that before the April 1 increase, foot traffic at the…

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