McDonald’s And Starbucks Report 4Q/18 Sales Gains, But Traffic Remains An Issue

McDonald’s and Starbucks’ same-store sales increased in the fourth quarter of 2018, though traffic continued to be an issue for both chains. McDonald’s U.S. same-store sales rose 2.3% despite a 2.2% drop in guest counts. Starbucks’ U.S. comp sales were up 4% though traffic was flat. Both chains’ sales gains benefited from price increases and…