Chain Sales Continued To Increase In April, Reports Black Box, But Traffic Has Gone Negative Again

Comparative same-store sales for the more than 70 big limited- and full-service chains tracked by Black Box Intelligence rose another 5.3% in April, even though year-over-year traffic counts shrank by 2.7%, a deterioration from March’s 2022 vs. 2021 sales gain of 7.2% and traffic shortfall of only 1.7%. Traffic counts have never recovered since the…