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Black Box Chain Sales Slid In February As Weather Took Toll

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Written by The Ashton Report
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TDn2K’s Black Box Intelligence data for more than 31,000 chain units from 170 brands show same-store dropped for the first time since last May, as severe winter weather kept consumers away from restaurants, especially in the population- heavy Midwest and Northeast. Sales fell 0.6% nationwide while traffic plunged 3.7%, a drop of three full points…

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The Ashton Report