Big Chains Had A Tough July, According To GuestXM

Same-store sales and traffic declined sharply during July at the 75 large chains tracked by GuestXM’s Black Box Intelligence. Sales comps fell 2.3% compared to July 2023, when comps rose 2.8%. Comp traffic dropped 4.6% during the month, compared with a 2.6% decline year-over-year in July 2023. It was the worst monthly performance for the…