Big Chains Benefit From Mild December As Comp Sales And Traffic Improved, Says GuestXM

Same-store sales compared to December 2022 improved to 2.3%, from November’s 1.9% gain and sluggish growth of only 0.6% in September, according to the latest data on sales and traffic trends for 75 big limited and full-service restaurant chains from Dallas-based GuestXM. Traffic trends also improved to a decline of only 0.9% versus a 1.5%…