NPD Charted Flat Traffic, Only 1% Spending Gain In China 4Q/18

The NPD Group, which tracks consumer food and foodservice behavior in 13 markets worldwide, reported flat traffic and only a slight increase in spending 4Q/18, but consumers in so-called Tier 1 cities drove 3% traffic growth in those markets. Strong traffic growth, from 5% to 12% was reported in mid-day dayparts, including lunch. On-premise dining…