Circana Reports Restaurant Market Traffic Was Flat In May

Circana (formed from the merger last year of The NPD Group and IRI) reported June 21 that US restaurant industry traffic in May was flat overall, compared to May 2022 counts. A 1% increase in visits to limited-service restaurants offset a 3% decline at full-service concepts year-over year in May. LSRs, which include traditional QSRs,…